The digitisation of our daily lives offers major innovation potential for organisations through such services as mobile apps, cloud services and applications in the Internet-of-things (IoT) sector. Not every technical innovation will achieve automatic success however. Many technical gadgets fail because users have no need for them, or because they are too complicated to use: Do users really want the water tap in the kitchen to respond to a verbal command delivered via Alexa? Do users really need the several dozen automatic baking programmes offered by modern ovens? Do users actually want to start their dishwashers via a mobile app or want the app to tell them when the wash cycle has ﬁnished?
It is only when digital services deliver a sustainable value for the user and can be used efﬁciently and effectively that they can earn broad acceptance and create lasting value for both users and society. This is where Design Thinking comes in: Design Thinking is an innovation method which, on the basis of an iterative process, delivers user- and customer-oriented results to solve complex problems (cf. Uebernickel et. al. 2015).
|Dozent / lecturer|
Prof. Dr. Markus Heckner, Fakultät IM
Prof. Dr. Rosan Chow, Fakultät A
Prof. Dr. Patrick Saßmannshausen, Fakultät BW
|Offen für Studierende von / open for students of|
BW, EB, IM, IN, IW, IT
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|Veranstaltungstyp / event type|
Seminaristischer Unterricht, Übungen, Praktikum
|Lehrsprache / teaching language|
|4 SWS / 5 ECTS|
|Modultermine / module dates|