Design Thinking

The digitization of our daily lives offers major innovation potential for organizations through such services as mobile apps, cloud services and applications in the Internet-of-things (IoT) sector. Not every technical innovation will achieve automatic success however. Many technical gadgets fail because users have no need for them, or because they are too complicated to use: Do users really want the water tap in the kitchen to respond to a verbal command delivered via Alexa? Do users really need the several dozen automatic baking programmes offered by modern ovens? Do users actually want to start their dishwashers via a mobile app or want the app to tell them when the wash cycle has finished?


It is only when digital services deliver a sustainable value for the user and can be used efficiently and effectively that they can earn broad acceptance and create lasting value for both users and society. This is where Design Thinking comes in: Design Thinking is an innovation method which, on the basis of an iterative process, delivers user- and customer-oriented results to solve complex problems (cf.Uebernickelet.al.2015).


Companies like SAP, Lufthansa, Continental, Telekom, BSH Home Appliances and BMW are already deploying this method and are beginning to rethink problem solving and to anchor user centered design in their corporate philosophies.

Dozent / lecturer
Prof. Dr. Markus Heckner, Fakultät IM
Prof. Dr. Rosan Chow, Fakultät A
Angeboten in / proposed to
ID, A, BW, IM
Veranstaltungstyp / event type
Seminar-style tuition with project work
Lehrsprache / teaching language
English
4 SWS / 5 ECTS
Modultermine / module dates
Fr., 10:00 – 13:15 Uhr
Anmeldung
Die Kursanmeldung findet über die in den Fakultäten üblichen Prozesse statt.

Diese Kursübersicht ist ein Informationsangebot, bindend sind die Angaben in den Modulhandbüchern der einzelnen Studiengänge.

-> weiter zum Kurs auf GRIPS

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